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Concentric Dots
Editorial & Social Media Training
Empower your team to create & distribute remarkable content

 Current Training Seminar

 The current content marketing training seminar is 6 Steps To A Solid Content Marketing Plan. It is on Wednesday 8 May 2013 at Sandy Park conference centre, Exeter. The seminar includes coffee, lunch and drinks. Download the flyer (PDF) below for program and booking details. 

Is your business finding new customers and being rewarded by their custom?

Our in-house training program will guide your staff through the processes for developing a content strategy and generating the content types, guidelines and editorial plans to support your business goal. 

Compelling content is rarely created by chance and your team members need to get up-to-speed with the latest approaches to planning and creating compelling and relevant digital content.  

Concentric Dots Content Marketing Training

View the course outline  for our "Convince to convert" training course, hosted and managed by Framework Training in London.

What's covered in the content marketing training program? 

  • What is digital content strategy and what’s in it for us?
  • A recipe for creating your own content strategy 
  • Preparation
  • Essential equipment
  • Ingredients
  • Method
  • Qualitative content auditing
  • Formats and execution guidelines
  • Tone of voice and other guidelines
  • Managing content distribution 
The Six Truths of Content Marketing 
 
  1. Every business should focus on what their customers seek: this is more important than what you want to sell.
  2. Every business should develop an editorial function to successfully plan, implement, and sustain a successful content marketing program.
  3. Brilliant content will become a prerequisite of building, strengthening and promoting a brand.
  4. Marketers must develop the skills to think and act like publishers.
  5. The long tail of search engine optimisation will be determined by whether or not a business publishes compelling content. 
  6. Companies that push content marketing down to poorly qualified junior member of staff will regret their decision over time. Train your teams in content marketing to stay ahead of the game. 

How will your organisation benefit from training in content marketing?

We're of the opinion that if you "teach a man to fish, you feed him for a lifetime". 

Our training program is bespoke and will help your marketing team develop an approach to content marketing that is mapped to your customer personas and needs, and which supports your longterm business objective. 

Upon completion of this course, your staff will be able to:

  1. Develop a content plan for your organisation (on and offline) or for use in a specific area to achieve a specific goal 
  2. Understand the business benefits of customer-centric, content-led marketing in all its aspects, such as copy formats and tone of voice guidelines
  3. Demonstrate how content strategy can deliver specific, measurable results, even when deployed to a specific area
  4. Use best practice methods for qualitative content auditing and creation 
  5. Identify what content guidelines you require, how to roll them out and monitor performance internally

Your team will also be able to create content which is effective, usable and accessible whilst also supporting SEO strategy and brand values.

Concentric Dots Can Help You Grow Your Business 

Concentric Dots is a strategic marketing communications consultancy working with businesses across the UK, Exeter, Devon, Cornwall and Somerset. 

We provide the content marketing tools and inbound marketing disciplines for leading organisations to create and share branded content that informs, engages and connects current and potential customers. 

We draw on our extensive publishing and digital marketing expertise to help our clients create relevant and compelling content that attracts qualified audiences and converts more visitors into customers.

Whether you’re looking to increase sales, attract new leads, maximise your social media presence or improve conversion rates, we can give you the tools and training you need to plan, implement and deliver highly successful digital marketing initiatives to grow your business. 

Get in touch via phone 07889 462 319 or our contact form. If you’d rather learn more about how content and inbound marketing can help you grow your business, sign up for news of our workshops, seminars, and blog posts.