Our Content Marketing Pricing Policy
One of the most frequently asked questions we hear is: “how much will content marketing cost?”
In almost all cases, there’s no answer to that question without some element of diagnosis and advance planning first. That's why we don't operate off-the-peg prices.
Instead, we ask you to budget for a plan and plan for a budget, because we put a great deal of emphasis on diagnosing your marketing challenge and on understanding your unique marketing objective.
We are approved by the Trading Standards Buy With Confidence scheme, which is your guarantee that we operate in a legal, honest and fair way.
Why you need to budget for content planning
We ask you to budget for a plan because we will need to undertake critical research to gain key insights into your organisation, your product and/or service, your marketing, your existing assets, your competition and your audiences, without which we can not develop an actionable set f recommendations for a suitable content marketing strategy.
That way, during the course of the planning, we will work out a detailed budget for the content marketing initiatives.
Why we ask you to provide a "do not exceed" budget
To help us focus on the right mix and extent of content marketing initiatives, we ask you to provide us with a “not to exceed” budget. This way, ideas that come up during the planning stage, but which fall outside the “not to exceed” budget, can be flagged and developed under future work cycles.
We believe this approach, based on an honest assessment of the work we carry out for you, to be the fairest for all parties.